Intro to Marketing to Women

Conversation Group Example #3: "How to Accessorize"

This was the golden moment for the consumer retailer that was seeking more information about how women shop. Listen to Carol talk about how she'd like to see the store set up - remind of you how women say they like to see an "outfit" put together in a clothing store?
Conversation Group - Boomer Women - How to Accessorize from Michele Miller on Vimeo.

Conversation Group Example #2: "We're Not Gonna Die"

It becomes obvious that Boomer women think they'll go on forever and have so much they want to do. This was an eye opener for the consumer electronics retailer that this group was put together for... "retirement" and "living" take on a whole new perspective - so many opportunities for retailers!


Conversation Group - Boomer Women - "We're Not Gonna Die" from Michele Miller on Vimeo.

Conversation Group Example #1 - Retirement

Clip from a conversation group with Boomer women - listen to Regina talking about how they feel about retirement, compared with their parents.
Conversation Group - Boomer Women - "I'm Afraid of Retirement" from Michele Miller on Vimeo.

Mind Tamers Radio Ad

The produced radio ad by Lori Barr of Mind Tamers - featuring the copy written for the "in the moment" time horizon during class.

Download Mindtamers (tagged)

Jane Fraser: Terry Oehler Radio Spots

Listen to:   Terry Oehler - B-6 30

Listen to:  Terry Oehler - B-7 30

Listen to:  Terry Oehler - C-10

Listen to:  Terry Oehler - C-11

Fairview Garden Center Examples - Ads Written by Type

Regal Queen (Spontaneous):   Listen to FGC_NotA Gardener

Healer (Humanistic):  Listen to FGC_Something4Everyone

Sorceress (Competitive):  Listen to FGC_TalkingNeighbors

Warrior Princess (Methodical):  Listen to FGC_Mojo

"What Happens in Vegas" - Example of "In the Moment" Time Horizon

"What Happens in Vegas" - "In the Moment" Time Horizon Example from Michele Miller on Vimeo.

Staples - "In the Moment" Time Horizon Example

Untitled from Michele Miller on Vimeo.

Lincoln Financial - "Leave a Legacy" Time Horizon Example

Lincoln Financial Group - "Hello Future" from Michele Miller on Vimeo.

Quick Visual Checklist

Download Wb-visual-checklist-final copy