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African-American Women to Advertisers: You Don't Know Us

IStock_000004512754XSmall Marketing Charts reports that a new groundbreaking study shows that 86% of African-American women feel that companies have no clue when it comes to understanding who they are or what they need.

Conducted by Lattimer Communications and The Bantam Group, the study reveals that the largest communication gap falls in the industries of automotive, banking/financial, fast food, and health care.

The report also details six psychographic profiles of African-American women to help marketers get a better handle on the individual, internal needs of this important segment of female consumers.

This report is great news on the marketing-to-women front, showing that consumer researchers are finally expanding beyond the "average white female" perception in the marketing world.

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