Beauty, it seems, isn’t just in the eye of the beholder – it’s also in the brain.
A new research study has been published in the electronic edition of Proceedings of the National Academy of Science with evidence that male and female brains perceive “beauty” by utilizing different regions of the brain. Same final solution, but each gender uses a very different process for getting there.
It’s something to keep in mind, especially given the way the eyes of a female customer are structured and the things she subconsciously registers when approaching your place of business.
It means she’s linking the visual aspects of your retail store or office with actual words. In essence, she’s literally talking herself into – or out of – doing business with you.
Have you checked your store or office on the “beauty meter” lately? What are her eyes – and her brain – telling her about you? Are you the Mona Lisa or Elvis-On-Velvet?