WonderBytes: Weekly Roundup

Research:
Mom Bloggers Fuel Online Brand Talk
(eMarketer/Lucid Marketing)

News:
Women Paying More Than Men For Health Insurance
(NY Times)

Blogs:
Gender Is Not a “Women’s” Issue (Andrea Learned)

Marketing to Women In A Recession (Holly Buchanan)

What Is Social Media Marketing & How Can You Use It Effectively? (Mack Collier)

The “4 P” Approach: A Persuasive Writing Structure That Works (Copyblogger)

Comments

[waterrose]

Thanks for the great links. I especially enjoyed reading, "marketing to women in a recession."

[StephanieInCA]

Hi Michele (and everyone).

I agree with waterrose, these are great links. As an expert in marketing to women, I'd love to hear your take on VW's bizarre "Routan Boom" ads, in which post-partum depression survivor Brooke Shields urges women to stop manipulating their way into a minivan by getting pregnant. http://urbzen.com/2008/11/06/routan-bust/

Ha ha?

[sarah]

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Sarah
http://www.thetreadmillguide.com