Research:
Mom Bloggers Fuel Online Brand Talk
(eMarketer/Lucid Marketing)
News:
Women Paying More Than Men For Health Insurance
(NY Times)
Blogs:
Gender Is Not a “Women’s” Issue (Andrea Learned)
Marketing to Women In A Recession (Holly Buchanan)
What Is Social Media Marketing & How Can You Use It Effectively? (Mack Collier)
The “4 P” Approach: A Persuasive Writing Structure That Works (Copyblogger)