When I talk about "speaking to the heart of the customer about what matters to the customer, in the language of the customer," this is what I'm talking about. Enjoy this synopsis of Star Wars, through the eyes of a three year-old. Think she wouldn't convince other three year-olds to check out the movie? This little gal has a future in marketing...
If you're reading this in RSS, click here to watch the video. Have a great weekend!