Are you brave enough to stand naked in front of the world?
Metaphorically speaking, of course… and naked not as an individual, but as a business.
Are you confident enough in the relationship that you have with your customers and passionate enough about what you believe that you are willing to sometimes show your vulnerable, human side?
One of the biggest business lessons of 2008 was delivered two days ago during an ordinary campaign stop for Hillary Clinton, when she finally revealed her authentic self through an emotionally passionate description of "how she does it, day in and day out.”
Many of the news outlets that reported on the moment speculated that this might do harm to her campaign. I’m willing to bet that this breath of fresh air was strong enough to push at least 9 of the 14 undecided women voters in the room over to Hillary’s side. What she said resonated so strongly with the women inside – and outside – that room, it literally propelled the female vote to claim her victory in New Hamphsire.
This is what it takes to connect with female consumers – it’s why Dove is experiencing profit and brand stature that would make your head spin. The future is about honest, authentic language with no BS, and touches the very heart of where a woman lives... inside.
Do you have the guts to be real?
P.S. Please don't make the mistake of thinking I'm promoting Hillary Clinton for president. I am one of those "undecided female voters" and haven't made a choice yet for either party. But editorially speaking, it sure would be nice to have more of these authentic moments from all the candidates...