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Patrick Sullivan Jr.

Judging by the amount of comments after 9 days, I'd guess the answer is no.



I am a South African entrepeneur in the pre-launch phase of a new business. Like everywhere else in the world we have a lot of successful women. In fact with te legislation in SA that favours the appointment of women to executive positions and in the tendering processes we are likely to become equal a hell of a lot quicker than anywhere else in the world.

I wolud like to sell to these women. I would like them to become customers, evangelists and pioneers in my business. I wolud appreciate any advise you can offer in this regard.


I'm only 40, but I have to say that I don't particularly care for advertising that solely targets my age. Women in their 30s, 40s, 50s and beyond are not a monolithic group. Sometimes I want high quality sophisticated cosmetics that are appropriate in the corporate world. Sometimes I want "fun" cosmetics for a night on the town with a bit of sparkle. Sometimes the most important aspect is waterproofness and sun protection. And sometimes I want something that minimizes crow's feet. The thing is, simply targeting "50+" doesn't tell you why I should buy the product. What are the benefits to me? I also want to feel young - suggesting that I buy the stuff for "older gals" isn't going to do the trick.

As I've gotten older, I have more discretionary income to pick and choose my make up. I prefer to buy by quality, which isn't necessarily equivalent to "fancy brand name." I also have been buying more L'Oreal, because they actively support women around the world, such as the UNESCO-L'Oreal science fellowships for women. I like to think my dollars go to companies that are making the world a better place.


Revlon also missed the boat in that these products were fabulous for those of us with Eczema and the severe dry skin that goes along with it. I am not in the age category that they were targeting, but I loved this foundation...and that's the first time I have felt that way about a product. I too wrote and told them I will not buy Revlon again


Sadly, E-Bay is the best respresentation of a missed opportunity by Revlon. There are tons of these selling for more than the drugstores sold it for. I am still going crazy that the nixed the Vital Radiance too. I loved their Vitan Radiance Primer. No one made a true primer like this. They make some awful lotion stuff, but nothing with a little bit of warm tint to it to warm up the foundation. It worked, and I mean, really worked.

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