A "Hot Off the Press" issue of WonderBytes:
Lingerie finally gets real: Dave Young directs us to an excellent article on AmericanSmallBusiness.com, featuring the wildly successful launch of Cacique, a lingerie shop aimed at larger women...
What Do Women Want? That's the question on the mind of The NY Times, with an article on the importance of marketing to women, and why more businesses aren't paying attention...
Better ROI Than a Super Bowl Ad: Ad Age reports that "Evolution," the new 75-second video from Dove, has taken YouTube by storm, with 1.7 million hits and counting...
Casting YOPLAIT YOGURT’S Weight Management Project
" My goal this new year is to get back into shape & eat right!" "My goal this new year is to shed a few pounds" Sound familiar? Yoplait is looking for participants who are interested in leading a healthier lifestyle to participate in an online program to help you achieve this goal and maintain it. Share your success & challenges along the way with other women via online video and your personal online journals. Check out www.sogoodgirls.com to see last year's program.
O’Connor Casting Company (for Yoplait Yogurt) is looking for ‘real’ women!
SEEKING: Women in their mid-20’s to early 60's who live in the Chicago area (urban or suburban), to participate in a 12-week wellness program that runs from January through March 2007 with some pre-program work in December 2006. You will be given fitness and nutrition tips from a recognized resource, providing you with knowledge and guidance throughout the process. You will be able to carry on with your normal daily life, but must be available for filming one weekend day per month for the duration of the 12-week program. You will also share your daily experiences and challenges via online journals/blogs (for approx. 2 hours per week). You may also be featured in other promotions over the course of the program. This program promotes a healthy lifestyle change, not a quick diet.
PROJECT TO TAKE PLACE IN THE CHICAGOLAND AREA.
SORRY ACTORS OR ASPIRING ACTORS/MODELS – THIS IS A CHANCE FOR REAL WOMEN TO BE THE STARS!
YOU MUST:
• Have access to a broadband connected computer to participate in the program on weekly basis
• Be available to be filmed for approx. 4-6hrs. one weekend day per month over 3 months.
• Be willing to share your experiences as you go on this 12-week wellness program.
• Be comfortable writing to a public, online audience about the program
• Be willing to invite discussion, comments and tips from an online audience and respond to them in due in a timely manner
• Be a legal resident of the US.
• Sign and affidavit of eligibility and publicity release.
If you fit this description or know someone who does, please contact us ASAP to schedule an appointment.
INTERVIEWS: Tues. 10/31 – Tues. 11/07
Looking for ‘real’ women, mid 20’s – early 60’s, who desire to lead healthier lifestyles.
Contact: O’Connor Casting Company at 312-226-9112 or email [email protected] Just say “Yoplait Weight Management” Project.
Interview Dates/Loc.: Tues 10/31, Wed 11/1, Thu 11/2, Mon 11/6, Wed 11/8
O’Connor Casting
1017 W. Washington, Ste. 2a, Chicago, 60607
312-226-9112
Project Dates: January 2007 thru end of March 2007
Compensation: A supply of Yoplait yogurt products over the course of the program as well as prohealth/wellness products, total value of which shall be approximately $1,000.00.
Posted by: OConnor Casting | October 31, 2006 at 03:53 PM
Interesting, perhaps ‘the larger woman’ is really ‘the normal woman’, at least here in the US? It’s like the “Dove Real Woman” commercials/ads, what you see in the store isn’t real. I recently came across another retailer GigisCloset.com which has a link on their blog and elsewhere on the web. It looks like they’ve segmented women on much more than size and lifestage. I think this is nice, that someone is thinking of their customers beyond these two basic dimensions of size and age.
http://www.andersonanalytics.com/gigiscloset/typingtool.htm
Posted by: KimB | November 23, 2006 at 08:05 AM