Today, I was a consumer of many colors.
This morning I stopped by Sonora Quest Labs armed with a form from my doctor. Having blood drawn for medical tests is not my idea of fun, but you do what you gotta do. There are several labs to choose from in the area, but I like Sonora Quest. They have a HUGE office and must process 50 patients an hour - it’s a study in operational excellence. Knowing the office runs like a well-oiled (and friendly) machine takes some stress out of having a giant needle stuck in your elbow.
On my way home, I decided to stop by the Apple store. I didn’t think I needed anything, but apparently I did, because after hanging out there for awhile talking to the Mac geniuses, I left with a pair of JBL speakers. The speakers are cute, but I really dig the bag I carried them home in...
Most of this afternoon was spent in the emergency room of Mayo Clinic hospital, thanks to a situation that involved Penny the WonderDog, a hard living room floor and Husband’s rib cage. If you’ve never been to Mayo Clinic, you’re missing out on how medicine really should be practiced - it’s an awesome place to be sick (if you have to). Waiting for Husband to come out of X-ray, I was amazed to find a young man by the name of Charlie, dressed in a Mayo uniform, walking around the waiting area asking people if they needed anything. He brought bottles of water, newspapers, a remote control for the television set... Charlie was a hero to everyone anxiously waiting for a loved one to finish treatment.
What makes this interesting as I reflect on the day is that, in each situation, I was a different consumer. What drew me to Sonora Quest was the knowledge (and assurance) that patient treatment is set up with an efficient, methodical system of operation. I stopped by Apple on the fly with a spontaneous urge to see what cool stuff is available. Even the visit to Mayo left me feeling cared for, with the “human touch” of Charlie.
Throughout the day, I was a Methodical consumer, a Spontaneous consumer and a Humanistic consumer. I had different needs at different times and these businesses delivered. How did they know what buying mode I was in? They didn’t - they actually cover their bases by doing things that satisfy each type of consumer. I just didn’t see them all... I was only looking for things that satisfied the mode I was in at the moment.
Are you satisfying a small number of consumers over and over but are stymied as to why you aren’t attracting others? It could be you’re only marketing to one type of consumer and need to remember individual women have individual needs, with a varying range of buying modes.
How many modes are you serving? Are you efficient enough for Methodical types? Have some fun, cool stuff integrated into your business for those spontaneous, let-me-see-what-they’ve-got-this-week types? How about cutting edge products or services for those competitive types that need the latest and greatest? And don’t forget the human touch - how connected are you and your staff to customers?
If you’re interested in learning more, be sure to check out Robert Gorell’s recent column on personality types and how to connect. It’s an eye opener.
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Posted by: yuntrip | September 28, 2006 at 05:56 PM