I have to hand it to the folks at the Word of Mouth Marketing Association (WOMMA). Since their recent inception, they've let no moss grown on 'em... they're always coming up with new events, websites and reports to educate the public about word-of-mouth. These are serious WOM evangelists.
I love their new addition - The WOMMA Research blog. Curious about WOM statistics? Wish you had measurable evidence to back up the WOM marketing channel? This is your place.
Here's why my WOMMA buddy Michael Rubin feels a research blog is important:
- 43% of all marketers are going to use WOM this year (eMarketer) and two-thirds of all US economic activity is influenced by it (McKinsey).
- This proves that WOM has truly become a science as well as an art. We're working with the top research experts to help promote new metrics and measurement techniques.
- People are already talking! Marketers need to learn how to understand what consumers are talking about and how to effectively join the conversation. The new WOMMA site provides data to help them do that.
Check out WOMMA, check out the blog and pop it in your marketing toolkit.
I was familiar with the concept of WOM but hadn't heard of the organization until an article in INC. Magazine in April.
They were quotes as saying:
“Many marketers believe that informal, unmediated communication through blogs, social networking sites, or chats in the girls’ bathroom is hands down more effective than even the most polished ads.”
How does that make the traditional marketer feel?
Personally, I am excited by the information available on WOMMA's site. Thanks for the tip about the new blog. I'm headed there next!
Posted by: Deborah Chaddock Brown | June 12, 2006 at 10:30 AM