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Deborah Chaddock Brown

I was familiar with the concept of WOM but hadn't heard of the organization until an article in INC. Magazine in April.

They were quotes as saying:

“Many marketers believe that informal, unmediated communication through blogs, social networking sites, or chats in the girls’ bathroom is hands down more effective than even the most polished ads.”

How does that make the traditional marketer feel?

Personally, I am excited by the information available on WOMMA's site. Thanks for the tip about the new blog. I'm headed there next!

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