Statistics show that women are three times as likely to tell others about a consumer experience (good or bad), and prefer learning about a product or service from other women.
Word of mouth has launched some of the greatest business success stories ever, including Krispy Kreme and Yellow Tail Wine. Until recently, trying to measure the effectiveness of word of mouth marketing has seemed an impossible task.
Enter WOMMA, the rapidly growing organization devoted to the word of mouth phenomenon, and its upcoming conference, "Measuring Word of Mouth." Go here for the impressive list of speakers who will converge in Chicago on July 13 to help you learn how to measure, track and quantify your ROI on word of mouth marketing.
Even better, use this promo code for $50 off your registration fee: Blogsareawesome
[Be sure that the "B" is capitalized - after you register, the discount box will appear. Enter the code and it will be automatically subtracted from the total price.]
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