It looks like Sunday's telecast of the 77th annual Academy Awards will take a walk of its own on the red carpet and challenge the stature of the Super Bowl ads. After a five year absence, beauty advertisers are once again taking center stage during the show with a series of seven commercials from L'Oreal.
The ads will feature Andie McDowell, Milla Jovovich and Heather Locklear among others, and will carry the theme of "Because I'm Worth It."
Smart move by L'Oreal, considering that 6 out of 10 Oscar viewers are female. Too bad that Dove didn't think of stealing the spotlight with their Real Beauty campaign - it was a golden opportunity.