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Very cool, very wise. Counter-intuition rox!

Nice find, Michele


Should have noted above, what Wichita did isn't really "counter" to anything except the prevailing cortex-centric procedural fetish. I'm sure you agree it's simple common sense if we allow ourselves to admit that connecting with people, or helping them connect with others, is the grail and the golden goose.

Wayne Hurlbert

It would appear that "backwards marketing" is yet another form of "relationship marketing". The idea is to get to know the people first, offering them assistance, and thanks, before ever selling them anything. Showing care for your potential customers and clients, even if they never turn into paying customers, is a good idea. Help first.

Dave Young

When I came across the excerpt of this post in NewsGator, I immediately thought of that great line from the movie Arthur where John Gielgud meets Liza Minelli for the first time and says, "One must usually go to a bowling alley to meet a woman of your stature."

The mind works in funny ways, doesn't it?

It's a great story.

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