Sometimes, the littlest things can fortify a brand in the customer's mind.
Take this card, which arrived with my J. Crew mail order a few days ago:
Polishes away a little of the corporate stigma and lends the personal touch. Granted, the card is printed, not handwritten, but it's thoughtful just the same. And smart marketing. All for pennies on the dollar.
What's keeping you from sending a note like this to your customers? If you want to connect with the female consumer, this is the kind of no-brainer marketing you need to be thinking about. Anyone can do it - why not you?