Patrick Sullivan Takes On The Regal Queen

Lots of people ask me what kinds of things we do during the WonderBranding workshops that I teach at Wizard Academy in Austin.

Since we’re talking about the Regal Queen (Spontaneous) customer type right now, I thought Patrick Sullivan’s homework would be an ideal example.

Go here to read Patrick’s story about his experience, which includes the first draft (and a produced example) of a radio ad he wrote, and then the revised, edited version that came about after the WonderBranding class took a stab at helping him make it more resonant with the Regal Queen type.  It’s great to see how the copy improves from Round One to Round Two, and how much more effective the final, produced ad sounds.

Patrick created these ads in one day.  He even designed this landing page for his Jigsaw Health website which would be great for driving Internet traffic from a radio ad.  And somewhere in the midst of all that work, he was Twittering about the class.  Whatever those Jigsaw Health supplements are, I think they are working for Patrick!

Comments

[Patrick Sullivan Jr. (Editweapon)]

Michele, thanks once again for helping me understand the Regal Queen better. :)

I think the most important lesson I took away from class is that if you *exclude* phrases that would appeal to the other personas / buying modalities / neighborhoods and keep it focused on just one, you end up with a better ad that in sum total appeals to MORE people. Thank you!