A new research study has been published in the electronic edition of Proceedings of the National Academy of Science with evidence that male and female brains perceive “beauty” by utilizing different regions of the brain. Same final solution, but each gender uses a very different process for getting there.
It’s something to keep in mind, especially given the way the eyes of a female customer are structured and the things she subconsciously registers when approaching your place of business.
It means she’s linking the visual aspects of your retail store or office with actual words. In essence, she’s literally talking herself into – or out of – doing business with you.