Note to readers: If you like what you read here and want to share this info with someone you know, be sure to check out our new WonderCasts – short video podcasts of some of the posts on WonderBranding.com. WonderCasts are perfect for those who prefer video or want an audio complement to what they read here. The first in the series is below – enjoy!
With a brain that’s structured for massive signal input and a pair of eyes that possess the peripheral vision of Wonder Woman, the female customer can’t help but absorb visual cues that affect how she feels about your business.
These optic bits are automatically catalogued in her brain, directly into a file folder with your name on it. They are the subliminal puzzle pieces that validate her decision about whether or not she wants to be your customer.
What do her eyes register when she encounters your place of business? To name a few:
- Signage from the road
- Width of parking spaces
- Cracks in the sidewalk
- Fingerprints on the glass entry door
- Stains on the carpet
- Color of the walls
- Lighting in the store and showcases
- Dusty furniture
- Signage in the departments
- Width of the aisles
- Arrangement of product displays
- Proximity of sales staff
Her eyes are working overtime, and all of those incoming signals can be pretty steep competition if you’re trying to get her attention. By eliminating as many negative visual cues as you can up front, you will help her mind relax, focus on the task at hand, and be more open to developing an ongoing customer relationship with you.
Just being aware of a woman’s big-picture perspective will make you a more successful business owner.
What kind of visual cues does your business emit? Go to the freebie section of WonderBranding.com and download the FREE “Quick Visual Checklist” to get a head start on rating how well you communicate with your female customers on a visual level. A few improvements could mean a pocket full of profit!