Our New Book: The Soccer Mom Myth

Those of you who are longtime readers of this blog may remember me mentioning a “cool secret project” I was working on with my esteemed colleague, Holly Buchanan.  I am extremely proud (and quite relieved!) to FINALLY announce the publication of our new book, The Soccer Mom Myth.

The official release date for the book is March 10th, but you can place your pre-order on Amazon here (feel free to order multiple quantities!). And for an in-depth look at the book, check out our new website.

Holly and I feel that female consumers have more power than ever, and traditional methods of marketing and advertising to stereotypes like “Soccer Mom” are failing. We see The Soccer Mom Myth as a comprehensive “how-to” book on marketing to women, addressing such topics as:

• Who is the real female consumer?
• How do you discover her real motivation for buying?
• Does a woman process advertising messages differently than a man?
• How do you create a message that gets her attention and compels her to do business with you?
• How do you market to women without alienating men?
• How do men and women use the Internet differently?
• Which marketing mediums are most effective for reaching women?
• Why Michele almost punched out a granite counter-top sales person
• Why Holly spends her holidays in the bathroom

If you’re interested in reviewing the book and/or conducting an interview with us, shoot me an email and we’ll make sure you get put on the press list for a free copy.

This book couldn’t have been possible without the support, knowledge and sharing of all of the readers of WonderBranding over the past few years.  Thank you, and happy reading!

Comments

[Melanie Notkin]

Congratulations, Michele! I can't wait for my copy!

[Laura]

This is awesome news Michele.

I especially love the final words on the Soccer Mom Myth video "No, not prison!"

Can't wait to get it in my hands. Congrats!

[Holly Buchanan]

"I'll be back" (arnold)
"I did not have sexual relations with that woman" and
"No, not prison!" are going to go down in the hall of fame of famous one liners.

(for anyone who does not know what we are talking about - visit www.thesoccermommyth.com and watch the video on the home page - kudos to Rex Williams at Sunpop Studios for getting Michele to dish dirt)

[Mary Hunt]

Congrats to you both - I look forward to reading it.

[Susan L Reid of]

Congratulations Michele and Holly! If you all set up a virtual book tour, count me in!

[Jen, writer MembershipMillionaire.com]

I've heard about this book just recently. Actually, I'm pretty sure I have read about it in other blogs. While I'm no soccer mom (not even a mom for that matter), I'm pretty sure I'll learn a good deal of lessons along the way. Someone wrote that it was very entertaining and I'm hoping for a good read. I hope that this really does well in bookstores!

[Wayne Hurlbert]

I had the privilege of reviewing The Soccer Mom Myth.

I highly recommend the book to any business people who are serious about creating a marketing message, that speaks directly to the individual female consumer. Instead, the book is a powerful step by step textbook for marketing to women the right way.

My review of The Soccer Mom Myth can be found here:

http://blogbusinessworld.blogspot.com/2008/03/soccer-mom-myth-by-michele-miller-holly.html

Michele Miller and Holly Buchanan will also be appearing on my one hour internet radio show to discuss the book and marketing to women. Their live interview will be on Thursday, April 3 at 8:00 pm Eastern, 5:00 pm Pacific time. If you miss the show, it will be recorded as a free podcast download. I am sure it will be a great and informative interview.

You can find my show host page for tuning into the show here:

http://www.blogtalkradio.com/WayneHurlbert