The Dirt on Creating a Bestseller

At one time or another, almost every businessperson has flirted with the thought of writing a book. It’s not a bad idea - if you have original content with a compelling message and are willing to work hard, you can place yourself as the “expert” in your given field.

Before you start dreaming of The New York Times bestseller list, however, you should take a reality check on the ins and outs of the publishing industry. Lucky for you, there’s now a central resource for all things publishing, BeneathTheCover.com.  Founded by Wizard partner Michael Drew, the site is chock-full of articles on publishing, marketing, and PR from a wide variety of best-selling authors and experts. Michael is the genius behind the promotion of no less than 39 national best-selling books, and tells it like it is. Guest authors include Roy H. Williams, Bryan Eisenberg, Andrew Grabois and Rick Frishman.  I'll be contributing from time to time, but will always be reading the new stuff on the site - this is the future of publishing.

Check it out for yourself - do you have what it takes to make your book a bestseller?