I saw this in the February 2007 issue of More:
"According to an Oxygen survey, if women 40 to 49 were given $500, 43 percent would buy a video iPod, cell phone, digital camera or other tech device over spa treatments or designer shoes."
I've worked with consumer electronics companies that find it hard to believe that women over the age of 25 have any interest in technology. In a way, they're right. Say the word "technology," and many women's eyes glaze over. But mention iPods, digital cameras, and plasma TV's, and just listen to how many of these devices have, according to women, "changed my life."
The winner in the consumer electronics category will be the company that gets the point, stops talking about "specs," and starts creating stories that are relevant to a woman's life.
Throw in a matching in-store experience, and they will have ignited a tech passion in women they never knew existed.
I purchase all of the electronics in ,y household but rarely are they for me. I buy the latest components from my children and spouse. So i am not surprised that women lead in the purchases, we generally do the majority of the shopping
Posted by: Judy Unk | January 14, 2007 at 06:48 PM
michele, check out smartsilvers, at http://www.smartsilvers.com . susan, mike and the rest of the smartsilvers crew have been on the leading edge of this, both via providing information on this cultural change as well as via hosting events where speakers from both industry (e.g. intel) and academia (e.g. MIT) share their thoughts on how this shift is playing out. great stuff.
Posted by: christopher carfi | January 14, 2007 at 09:49 PM
This post really resonates for me. I love my digital camera. As an artist who blogs daily and posts new work, I would be lost without it. But husband buys for me because I can't figure out pixels and megabits on cards. I want to know how many high definition pictures I can get on the card. Same for computer...how many high definition pictures can I store? None of the places I've shopped can tell you that. Good for you for recognizing this!
Posted by: tammy vitale | January 15, 2007 at 04:33 AM