R.I.P. Vital Radiance
After much ballyhoo in the marketing world and on this blog here and here, it comes as no surprise that Revlon is dropping its Vital Radiance line, along with the chief marketing officer, creative officer and other executives. Shares of Revlon had recently plunged by about 12 percent.
Too bad... from what I hear, the cosmetic line created for Boomers was a quality act. And with the former CFO now stepping in as chief executive, you can count on cost-cutting to drive the company in the future rather than innovative products and smart marketing.
Vital Radiance was the best makeup I've used on this "slightly aging" face. I loved it. Please, please bring it back.
Posted by: Carol | October 07, 2006 at 03:25 PM
I've just discovered this great makeup line. Please reconsider discontinuing it!
Thank you.
Posted by: Nell | October 10, 2006 at 07:34 AM
What!!
You need to give it more time,
Someone please pick up the gauntlet.
I just found out about your products.
Websit needs tro be more assistance not just to sell. Give me a how to use the products!!
Posted by: Stella Bowman | October 12, 2006 at 08:13 PM
Please do not discontinue this line. This is the best line of makeup for "women of a certain age" that is affordable and actually does what you want it to do. There was so little advertising that I think a lot of women haven't heard of it or seen it marketed. It is insulting for cosmetics companies to think that only teenagers and twenty-somethings with flawless skin buy cosmetics. This definitely fills a niche that is missing. Please don't discontinue this line!
Posted by: Marti Scott | October 15, 2006 at 08:30 AM
I was introduced to Vital Radiance by Alta research. The best product on the market for aging skin. I have been going to every store that carries it to buy what ever they had in waht I use. Bring it BACK!
Posted by: Shirley wechsler | October 21, 2006 at 07:06 AM
I too had just discovered this makeup. I love it and went to buy more only to find it pulled off the shelves. Please bring it back!!!
Posted by: Melissa | October 22, 2006 at 01:41 PM
Please contact the Rosacea groups. Your product is perfect for my Rosacea skin.
The rehydrating foundation is the only foundation I have ever been able to use on my skin.
Posted by: Diane AlBahar | November 03, 2006 at 05:35 PM
I was just introducted to this line of makeup. I love it! Just when I find something that is really great, they yank it, as usual. They just put it on display a few months ago and didn't really give it a chance!
Posted by: Jackie Broadway | November 03, 2006 at 07:26 PM
I was at Wal Mart today with some $5 VR coupons my mom got in the mail and I was going to buy some blush. I noticed that the display was long gone.
Drugstore.com still has some stuff left though.
Posted by: Anita Rose | November 06, 2006 at 08:06 PM
i just found out that Vital Radiance make up is being pulled, and NOT happy about it either!,i emailed the company to complain,don't know if it will help, but here is Revlon's e mail address
Web Site: http://www.revlon.com
alright girls!! write!!!
Ruth
Posted by: Ruth Diercks | November 08, 2006 at 04:48 PM
I may have posted on the wrong page,however, I have a beautiful wife. She just turned forty and we have been married 24 years. I have spent thousands of dollars and expensive makeup and finally my wife finds something that is great on middle aged women and now its being discontinued. Poor marketing and lack of patience is good reason this great product is going away. The baby boomers are the persons that Revlon should be catering to. Its too bad women are going to lose such a good product.
Posted by: Gino Acuna | November 23, 2006 at 08:33 AM
I also just started using this product after my sister told me about the results she experienced ;the softness of the eye product's and colors. We both are survivors from breast cancer and if anyone else has gone through any type of chemo or prolonged use of steroids and anything else that will take that youthful look away this product was the best, I don't look made-up. If they are pulling this product at least give the left-overs to the Look Good Feel Good Program the cancer society has to make women cancer patient feel feminine and good about their appearance.
Posted by: Chris Polewczynski | November 27, 2006 at 05:25 AM
The vital radiance lipsticks/lipcolors are just great. The way they wear and the colors; I finally find a perfect color and wear and it's being discontinued!
Posted by: Patricia Connell | December 18, 2006 at 02:31 PM
I have used Vital Radiance since I found it a few months ago. I went to get more and the display is gone at Walmart where I got it before. This is great make-up! I agree with the others who have written, give it more time and advertize the line! There are a lot of us middle-aged women who still care about our looks and this stuff is great!
Posted by: Donna Myers | January 01, 2007 at 11:47 AM
I have been using the Vital Radiance Primer. I loved it!!! I had no idea you were pulling it. I shop at Wal-Mart and thought they were just pulling it. I shopped for weeks looking for it. I went to other Wal-Marts and then I started going to Eckerds, Publix, Wal-greens. I really like the primer. Have you quit making it? Is there any way I can order it? Thank you.
Cheryl Moffitt
chmoff@yahoo.com
Posted by: Cheryl Moffitt | January 03, 2007 at 08:21 AM
I have used Mary Kay eyebrow pencils for years. I love it but I don't like the inconvenience of buying it without being sold on a bunch of other products that I don't have the money to buy. So I tried finding products in the store that are equilavent. I found Vital Radiance eyebrow pencil and it is great. Like I said I have tried other. Like Clinic etc. None compared to Mary Kay until Vital Radiance. So please bring the product back, a little cheaper tho.
Thanks
Posted by: Sharon L. shafer | January 15, 2007 at 05:33 AM
I just got the awful news! This makeup did what it said it would and had the BEST color selection. For what it's worth, vitalradiance.com has a list of alternative products. I'll turn 60 in the spring; I'm seriously considering giving up makeup instead of searching for something new. I agree that poor marketing was probably the problem; everyone I know who used it, raved about it. How's this for Pollyanna: the fired executives start their own company, bring the product back with better marketing, and make a fortune! It would serve Revlon right and give us all great makeup again!
Posted by: Peggie Sue | January 19, 2007 at 11:27 AM
i FOUND VITAL RADIANCE ONLY ABOUT A MONTH
AGO AT WALGREEN. IT WAS 50% OFF SO I THOUGHT I WOULD TRY IT. I LOVED IT AND
PURCHASED 3 MORE AND 2 OF THE PRIMER.
I HAVE TRIED EVERYTHING AND THINK THIS
IS THE BEST OF DRUG STORE AND DEPT. STORE
FOUNDATIONS. BRING IT BACK AND ADVERTISE
IT MORE.
Posted by: Lillian Rose | January 29, 2007 at 08:56 AM
I found this makeup last year and fell in love with it. I am 48 and I cannot believe the coverage it gives without it being heavy. Please reconsider pulling the line. I also use under eye concealer. I have told my friends about this line because they all said how good my skin looks. They all want to use it to. Please, please...do more advertising and give it a chance.
Posted by: Cheryl LaForest | January 29, 2007 at 10:24 AM
After trying many different brands of eyebrow pencil and tossing them in the trash, I decided to try Vital Radiance one day. Love, love love the product. I am 55 and I don't have much in the line of eyebrows. This product goes on great and lasts all day, does not wipe off. Please reconsider, I can't even think of what I will do now.
Posted by: Nancy Ulrich | February 09, 2007 at 06:37 PM
Another great product gone. What is wrong with this company. For years I used the Almay line because of allergies. I loved the colors of the blush and eyeshadow. Then they decided to market only to the young generation and you could only buy vivid colors which looked horrible on aging skin.
I tried so many different products I have lost count. Then I saw an ad for Vital Radiance and looked for it in the store. I tried it and liked the colors on my skin. It also had great wearing power on my skin, and it did not irritate my skin like so many of the other products do. The regular line of Revlon contains ingredients that irritate my skin. The former Almay line and the Vital Radiance line did not. Now Vital Radiance is also gone. What is wrong with Revlon! Do they not realize that there are a lot of us out here who cannot afford the very expensive cosmetic lines and were so pleased to find something that worked in a price range we could afford. Please change your minds and bring Vital Radiance back.
Posted by: Sanders | February 13, 2007 at 01:24 PM
AHA! That explains it!
I went to the store to buy another pack of the moisture covering makeup to find the whole display is gone. Now to find out it has been discontinued! I was shocked to hear Revlon made this product...considering the rest of their makeup products seem to be...well...mediocre. A great winter makeup with good tones for warm skin, nice coverage, not too heavy and easy/quick application. If I had known I would have stocked up. I can afford more expensive makeup, but I preferred this product I bought in a Wal-Mart for god's sake...over Prescriptives, over Bare Minerals, over MAC...
This is the same company that discontinued the Mitchum for Women solid and came out with some hydrogel stuff that rubbed my skin raw so after 2 tries I threw it away and bought another company's product after 20 years of brand loyalty. But now that product is back...but I also have 10 packages in my closet as it certainly seems this company cannot be trusted, and I'll certainly remember that!
Posted by: Victoria | February 17, 2007 at 08:15 AM
I just got off the phone with Revlon. They said this product did not sell. How can that be? Everytime I went to buy it from the very beginning the entire line was never there, it was always being sold out. Please, please reconsider the end of this line. It works wonderfully. Maybe some other company will buy the formulas, it works great. I am 54 years old and still in the work force and with all the young women working now I need something that makes me look good also. The primers make the make-up stay on all day without drying. Please DON'T STOP MAKING VITAL RADIANCE!!!!!
Posted by: Mary Quinn | February 21, 2007 at 07:55 AM
Like the many women that have written....I also found the Vital Radiance eye brow pencil. It was perfect, the wear lasted all day. I have gone everywhere to find that the displays are gone. How can you say it didn't sell, when the shelves were always empty. Please bring back your product it was great for women my age.
Posted by: Anna DeLeon | February 26, 2007 at 06:39 PM
I had been using Vital Radiance since it came out and really loved the primer and foundation. I always bought enough to last me a few months and went to Rite Aid today and was told that it had been discontinued. Please reconsider your decision and bring back the products. I have told a few of my friends about it and they have been using it for the last year or so and loved using it.
Posted by: Cathie Parillo | March 03, 2007 at 12:42 PM