Day two of Wizard Week continues with Sonja Howle, my partner in San Antonio. Following her passion, Sonja's expertise lies in experiential marketing in cultural tourism and real estate development. In other words, she has studied the legendary parterships of art and commerce (Santa Fe Railroad, Rockefeller Center) and applies her knowledge in today's business world.
In her blog, American Visionaries, Sonja had a post intriguingly titled, "Find Yourself a New Enemy." She writes:
"A friend just returned from a conference where Colin Powell spoke.
Powell recalled a Kremlin showdown in 1989 with Mikhail Gorbachev, who suddenly smiled and said: "General, you are going to have to find yourself a new enemy."
Sonja ties this to corporate art in quite an interesting way. Curious? You can check it out here.
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