No one is more faithful at writing substantial content on a blog than my partner Chuck McKay. He never takes the easy road that so many of us do, filling in between posts with bits of jabberwocky. Each and every post on his blog Fishing for Customers contains an important lesson in business.
In his latest post, Chuck ponders the question "Do You Have to Drop Price to Increase Sales?"
"In 1985 while living in Florida I paid $1,000 for a 1976 Buick Century Wagon.
The wagon was a bit older than I would have selected under other circumstances, but the previous owner had the most incredibly detailed maintenance records on the vehicle. I assumed (rightly) that he must have kept the car in remarkable working condition. Besides, it was the appropriate size to ferry all of the kids to their various committments.
That car was one of the most dependable I've ever owned.
Two years later, when I accepted a job in California, the mother of my children said "This car is now eleven years old, and I don't think I'd like to drive it across the country. Let's sell it and buy a different car when we get there."
Then she added "And I want to sell it.""
Well, did she sell the car? And if she did, for how much? I leave the terrific storytelling to Chuck - read on here. Prepare to be entertained and educated.
Mr. Mckay
I went for an interview today that used your last name as thier company name.
I looked up the company as Mckay Marketing,inc.com.
It was for a job/career. lol!
They were not you!
What do you think of that?
I was trying to research their company before showing for my appointment.
Laurie
Posted by: Laurie | October 15, 2007 at 10:37 AM