I'm traveling this week, but it's the good kind of road trip... a few days in O'Keeffe country. And what better time than now to share some of the brainpower that percolates from my Wizard of Ads partners? Some I write about frequently, like Hispanic Trending, Making Ads Work and Persuasion Architecture. But there are others you should be reading as well.
Clay Campbell helps small business owners leave the mediocre and discover advertising and marketing methods that are way above average. Here's what Clay has to say about website savvy in a recent post, "Stupid vs. Ignorant:"
"I simply started reading and learning and then putting into use on my own site what I have learned. That has taken my site from being non-existant on Google, Yahoo, Ask, and Msn (the four top search engines).
My site www.kentuckyopry.com went from being non-existant to being on the top of the first page under several of my keywords and: I paid no money for keyword advertising. I learned how to do it with a little coaching, lots of reading and a little implementation.
So my advice is: just learn a little, put it into use right away. Learn a little more; use it right away."
Clay has a lot of down-home wisdom to share and you can read more here. Enjoy!