Nice... But Does It Download Desperate Housewives?

I love this time of year, when companies come out of the woodwork waving surveys, trumpeting the announcement that their product is the Chosen One this holiday season.  Today's gift-of-the-moment is flowers, according to a news release by Teleflora.  According to the survey, 56% of men and 85% of women say they like to receive flowers for the holidays.

Well, du-uh!  That's pretty much a no-brainer.  Can you imagine, however,  how the response would have taken a nose dive if the question had been, "Would flowers be your gift of choice for the holidays?" 

I love flowers as much as the next gal... but given the choice between roses and this, you just gotta know which direction I'm leaning...

Surveys like Teleflora's are a waste of marketing dollars (I wonder just how much they paid Harris for this one?!) and old-fashioned when it comes to PR ideas.  Here's a freebie, Teleflora... why not send flowers to military wives at select bases across the country as a gift from husbands who will be serving in Iraq or Afghanistan for the holidays? 

Flowers are all about the heart, Teleflora - how about showing a little more heart and a little less pocketbook?  I guarantee it will be one of the smartest marketing investments you'll ever make.

Comments

[Holly Buchanan]

Gosh - I hate to rub it in but....
guess what Santa brought me?

I'll give you a hint...

15,000 songs
25,000 photos
150 hours of video

Holly

[Lisa]

Ditto what she said. Was I gushing over the sexy little Nano only weeks ago? Fickle me.