Drop and Give Me Twenty

I don't know but I've been told...
word-of-mouth's as good as gold...

Wanna learn more 'bout word-of-mouth...
get yourself down to the south...

This has been a big year for word-of-mouth marketing, thanks to the attention paid to it by the Word of Mouth Marketing Association (WOMMA).  The organization is growing by leaps and bounds, because of their commitment to pull marketing folks together to discuss the topic and explore new avenues of this powerful tool. 

Now, here's your chance to learn more about the "how to" of WOM, in the form of WOMMA's Word of Mouth Basic Training,  to be held on January 19 & 20 in Orlando.  There are a number of great speakers and two full days of courses on topics like core strategies, ethical word-of-mouth and how to measure ROI on word-of-mouth.

Word-of-mouth marketing is here to stay and will be increasingly important as the rest of the advertising and marketing world becomes more and more cluttered with delivery vehicles.  WOMMA's seminar in January is a great place to start!

UPDATE:  Michael over at WOMMA has kindly extended a $100 discount off the non-member rate to those who'll be attending the training sessions.  The discount code is:  michelekicksbutt.  Now, THAT's good word-of-mouth!