- Uh, I Think I'd Rather Have A Brain: Girls "just say no" to Abercrombie's new T-shirts; protesting forces the clothier to pull the line from shelves...
- Whirlpool Sees the PodLight: Whirlpool has just launched its series of "American Family" podcasts, reaching out and covering topics of family, health, career and relationships...
- Cartier Polishing Its Image: Cartier president Frederic de Narp says in a recent interview. "Women are changing. They are more autonomous. They don't wait any more for men to offer them jewels. You have to fulfill their desire."
- Now We Know Why Home Depot Likes Women So Much: Article says women-owned construction companies grew 30 percent from 1998 to 2004,
according to a study by the Center for Women's Business Research.
I cannot tell you what good is does my fair heart to think of a bunch of nice, normal teenage girls saying "FU" to A&F - and as they so insightfully point out - leveling the playing field in the big bad marketing world by getting their message or "girlcott" heard.
Will A&F sell more clothes because of this? Yes, they will. But I have to wonder about the long term viability of a brand that seems intent on pissing off the very customers it is seeking to attract.
At what point does "edgy" become "you know what - that's not me"....
Nice collection of articles - Michele - proves women are a strange, diversified bunch. Keeps all of us guessing - and that's a good thing.
Posted by: Holly Buchanan | November 16, 2005 at 07:09 PM
T: Shirts -> Must be something to do with senses of humour. Here in the UK we've got girls, women, boys and men wearing t-shirts with these kinds of messages on. They're t-shirts. They're fun. Sometimes they're funny, sometimes they're ironic. No one takes the message as a serious statement about who or what the person wearing it is.
(Personal fave comes from an Egyptologist friend of mine. One of her t-shirts is covered in heiroglyphs over the chest: "If you can read this you can feel these!" - no takers yet!)
Maybe European women are more secure than their US counterparts.
Ra
Posted by: RAH | November 17, 2005 at 05:33 AM