As Wonder Women Week winds to a close, I'm sure to be accused of saving the best for last. What can I say? Holly Buchanan has a brain that snaps, crackles and pops like nobody's business. She's also one of the few people whose emails often cause me to erupt in a full-out belly laugh. [Sorry they can't be shared here... tender ears of readers and all...]
As a muckety-muck with Future Now, Inc., Holly is an expert in understanding women from the inside out and creating content for websites that resonates with the right kind of customer. She is focused on marketing to women online and each post on her blog is a gem. Read her take on a recent report titled, "Men Like CNet, Women Like iVillage:"
"Is there ground breaking information in this report? I'm sure there's some very valuable information in it. But I’d be more interested in reading a report on Why Women Visit Harley-Davidson.com and Men Love CookingChannel.com.
Let me be clear - I’m not arguing with the findings of the report. What concerns me is what companies will do with these findings; how they will try to apply them to their own websites."
How should you apply this information to your website? Read more from Holly here and find out.
Oh, and P.S. -- stay tuned for news and info on a way cool project Holly and I are plotting, even as I write...
Hope you've enjoyed meeting just a few of the Wonder Women in my world - more to come in the near future. In the meantime have a terrific weekend!