WonderBytes
- Women are divas of DVR, recent study shows, with 48% making the decision to purchase and 55% claiming they know how to work the DVR better than their husbands...
- Show me the money: Industry survey says that 53% of those who prefer gambling online vs. in a casino are women...
- My, what a big wallet you have, Grandma: Retailers are just beginning to ride the wave of the Baby Boomers, who are spending approximately $23 billion a year on their grandchildren...
- Around the world in 80 seconds: Booking of online travel is on the ascent, rising from 15% in 2002 to 35% in 2005 and climbing...
- Screw the recipes, just hand me the NASDAQ: The Center for Media Research reports that the "old man" stereotype is so over when it comes to the business sections of newspapers... a full 42% of the readers are now female...
It's true indeed!
I have done independant studies and it appears many marketers are not YET identifying the baby boomers who's brewing up a storm.
My only REAL head knuckle is coming up with qualified merchandise retailable via the web since many baby boomers are still apprehensive about using the old "web box"
It would certainly be a profitable challenge for any web marketer to invest and develop this rich and potential market.
I'd love to hear your thoughts on some ideas for this market.
Best regards
Andre Hendricks
http://www.getmeacv.com/vaultfiles/mastervault.htm
Posted by: Andre Hendricks | August 02, 2005 at 02:35 PM