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Comments

Gerold Braun

You are a pretty good storyteller, Michele :-))

Joe Ely

And isn't it true that people buy benefits, not features?? What I want is music, not a cool radio.

And how easy it is to forget that.

Great story, Michelle. Thank you.

Pam Hawkins

An English professor of mine once said: "Truth? You want Truth? Then read lots and lots of fiction."

So True...

Pam

Pam Hawkins

An English professor of mine once said: "Truth? You want Truth? Then read lots and lots of fiction."

So True...

Pam

Dave

I can't wait to read the book.

Yvonne DiVita

Who doesn't love a good story? YOU and Dave Young and Roy Williams tell the BEST stories! So, is Storytelling going to be a new seminar at the Wizard's place?

Manny

Today's New York Times had an excellent article "How to Do the Right Thing?" that featured Seth Godin book "All Marketers Are Liars" among several other new cool books at http://www.nytimes.com/2005/05/08/business/yourmoney/08shelf.html
Great reading if you have a minute to spare!

Manny

Michael C. Thomsett

I am beginning research on my next book on the topic of lies and truth ... iof anyone has an anecdote, example of blatant lies in media or government, send them along. I will appreciate whatever you send, and will happily credit you by name if I use it. - Michael Thomsett

Robert Coates

Great story about Sirius. For a guy that wasn't in the marketing department, you have captured the essence of marketing -- find out what your customers want and give it to them. It WAS all about the entertainment (the benefit) and not about the cool radio (the feature.)

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