People say opposites attract, but my husband and I share the nature of the introvert. Don't get me wrong, I love people. It's just that, as Alice Munro says, "My charm has a time limit." Introverts are those folks who would rather make an infomercial purchase via a website than calling an "operator standing by."
The other day, I walked into the kitchen just as my husband hung up the phone with a grunt of extreme frustration. It seems that he'd been trying to get through on Merrill Lynch's automated update line, to check on his account activity - a weekly call he's been making religiously for years. Now, just as he reaches the moment where he'll learn his balance, a recording announces, "Please hold for a Merrill Lynch representative." No, the system isn't down... it's just a representative trying to sell more services!
We've all heard stories or experienced the automated hell of not being able to get a "real live person" when we need help most. Leave it to a large corporation like Merrill Lynch to not only give us a person when we don't want it... they're not even there to help - just sell!
Have you covered the bases for introverts and extroverts to do business with you? How effective is your website presence? How good is your telephone customer service program? Which personality type are you targeting with each marketing application? Remember, some of us love to talk... and some of us love to type.