In a nice twist recognizing the purchasing power of today's women, it seems that Home Depot and Lowe's Home Improvement are taking the gender issue one step up the corporate ladder - female store managers.
According to a new article: " Thirty years ago, people took note as women became managers. Today, as marketing trends show the highly-charged purchasing power of women, companies strive to reflect their customer bases in their workforces. Statistics show that more and more women are becoming managers."
"It's clear that women do not select themselves out of occupations, where as in the past, they might have said, 'Well, maybe I want to be a manager, but I'm not going to be a manager in Lowe's or Home Depot,' " said Ed Potter, president of the Washington, D.C.-based Employment Policy Foundation, which performs economic analysis from Bureau of Labor Statistics and Census Bureau statistics.
"The majority of managers are women and not men," Potter said, "And that trendline will be substantial over the next 10 years."
Lowe's is also getting smarter by the minute, adding two women to its board of directors. Apparently, as the article states, "Purchases have persuasion."