Meet Coco the Wonder Dog. This little Labradoodle pup will be the newest addition to our household as of December 28th. At nine weeks, he is already a clown and-a-half, and except for the housetraining part, we can't wait to get him home.
Neither my husband nor I have had a dog in a very long time, and even then they were "outdoor" dogs. This is going to be a whole new adventure for us. We've dropped so much money on this mutt in the last few days that we feel like we're sending him off to college. A crate for training/sleeping, dishes, toys, food, books, etc. It was on our third trip to PetSmart that my husband and I looked at each other in disbelief. Coco isn't even home, yet already "nothing is too good for our little guy."
It hit me this afternoon that in my interactions with pet store salespeople, I am mostly likely to buy whatever it is they are hawking when they aren't talking about how a product will benefit me; rather how it is essential to the health and happiness of my pet. I do want the very best, right? I would be a negligent owner if I didn't.
Think about your product or service - are you selling from the wrong perspective? Does your product or service really benefit the person purchasing it, or do you sell it on the basis of what a wonderful world it creates for the one she loves? In a woman's world, her family comes first, even if it means going without. The strongest form of persuasion will be when you convince her that you are here for the benefit of those she cares about most. That, in turn, makes her feel that she is a fantastic caregiver and she'll bond to you for life.
I think Coco the Wonder Dog is going to teach me a few lessons in marketing - I'll keep you posted.