Sports Business News has just released some interesting demographic statistics from the National Football League, including that the league continues to reach more affluent fans than most other sports. Over 31.5 percent of NFL fans own a home valued at over $150,000.
And guess what? Women make up nearly 40 percent of the NFL's fan base.
40 percent - holy cow! The NFL seems to be doing a good job of marketing to women - I wonder if their advertisers and sponsors are taking advantage of this knowledge?