Today's women are looking inward for balance, strength, and focus. Yoga now leads the list of most frequently offered programs at U.S. fitness facilities, according to the 7th Annual IDEA Fitness Programs Report. 85% of the respondents say they offer yoga instruction in addition to personal training and strength training courses.
Among the top 10 fitness programs, yoga has experienced the most growth as a class offering over the past seven years, with 54% more fitness facilities offering this exercise format in 2002 than did in 1996.
This doesn't even account for offerings from private yoga studios, which are exploding on the scene, and many say, are here to stay.
So... women are not only connecting with each other but are looking for personal ways to enhance their lives. What does your business or service do for these women that would serve a similiar need?
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